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PROJECT NAME

UO Community Cares

COURSE

Visual Systems 2

INSTRUCTOR

Brian Minards

YEAR

Spring 2021

OBJECTIVE

To create a 2021 CSR report and website for Urban Outfitter Community Cares, UO’s social responsibility department. I was in charge of designing the report, web, and internal company graphics.

APPROACH

To create a cohesive language proper to the brand values, with an edgy and rustic approach to CSR, reports that keep building on the brand’s concept to just be different. Using a zine aspect instead of a booklet, the idea was to make this project something you don’t see every day, that feels warm and welcoming.

The Napoli Identity conveys dynamic, strength, and respect for their history